SnapFile’s journey highlights the highs and lows of entrepreneurship. Despite careful planning, unforeseen challenges forced us to pause. In this post, we reflect on lessons learned, the experience gained, and what’s next in our journey.

Launching a product can be scary. Like literally what are the steps? The build-test-iterate approach simplifies the process. This post breaks down each phase—dogfood, alpha, and beta testing—including real-world examples and learnings from my business journey, showing how to gather feedback, fix issues, and improve your product in steps.

In Step 2, we explore how to validate whether people will pay for your solution. Learn to assess market demand, conduct competitive research, and estimate pricing. These insights will help you narrow down your ideas and focus on those with real revenue potential.

The first key to business success? Solve a real, pressing problem. In this post, I explore why so many startups fail due to poor problem identification and how successful companies thrived. Learn step one of my process for spotting business opportunities by noticing everyday problems.

I left a successful tech career to pursue entrepreneurship. Follow my journey as I share lessons, challenges, and how I’m building a fast-to-revenue software business from the ground up.