Home Base
This is my internet scrapbook-meets-lab notebook: startup adventures, experiments, live projects, and the occasional very questionable prototype decision.
Live
Custom topographic map art of national parks, mountains, and iconic destinations across the US, generated by a proprietary rendering engine.
What it does: Order any of 25 curated locations, or request a fully custom map of any location in the world, in any color scheme, with custom location markers. Ships as canvas, framed prints, coasters, journals, and water bottles. Available on Etsy and thesequoiastudio.com.
Tools: Proprietary rendering engine / TypeScript / Etsy
Live
The real operating site for my residential real estate and home furnishings business.
What it does: This is my actual business: a working brand site where clients browse services, listings, and design offerings.
Tools: Next.js / UX writing / Content architecture
Consulting business
Separate from my startup journal and side projects, Clayton Advisory is my consulting business. If you land here looking for that work, this is the direct path.
Founder chapter
This is where the startup arc lives: idea, experiments, launch, hard lessons, and shutdown operations. The blog posts are the running logbook, and the Startup Story page is the guided tour.
SEPTEMBER 2, 2025
I recently dissolved two LLCs and want to share the steps I took, how much it cost, and why it's worth properly closing a business instea...
APRIL 16, 2025
Over a couple of quarters, I bootstrapped my first software business — SnapFile — with a co-founder. We built software to help small busi...