SnapFile’s journey highlights the highs and lows of entrepreneurship. Despite careful planning, unforeseen challenges forced us to pause. In this post, we reflect on lessons learned, the experience gained, and what’s next in our journey.

After receiving a spam email about a BOI report (apparently not spam), I discovered a report that nearly all businesses in the US have to do this by the end of the year-- and most don't know they need to file. A confusing and cumbersome process? Problem→ business. We decided to build what I wished existed—an intuitive, affordable online solution that helps small business owners file their BOI reports in 10 minutes. It’s SnapFile, and we are now live—file with us, share widely!

Launching a product can be scary. Like literally what are the steps? The build-test-iterate approach simplifies the process. This post breaks down each phase—dogfood, alpha, and beta testing—including real-world examples and learnings from my business journey, showing how to gather feedback, fix issues, and improve your product in steps.

Before committing to a cofounder, it’s essential to align on critical topics like how you’ll approach funding, economic splits, and division of responsibilities. This post outlines key conversations you should have to increase your odds of a successful partnership. By tackling these discussions early, you’ll avoid at least some friction.

Finding the right cofounder is like business dating—it's about aligning values, goals, and readiness for the entrepreneurial journey. This post dives into key questions to explore with potential cofounders, from income realities to strengths and gaps, helping you make informed decisions for your future business.

In this post, I share how I created a logo using AI tools and Figma without any design skills, along with some options for professional outsourcing. You'll learn how to brainstorm logo ideas with AI, refine them, and finalize a professional-looking logo in Figma—critical for early product testing and building your brand quickly.

Learn how AI tools can streamline your business-building efforts. From copywriting and brainstorming to technical support and admin tasks, AI offers leverage to get more done with less. Learn practical ways to integrate these tools into your daily work and boost productivity on a teeny budget. Ready to start? Jump in now, I’ll tell you how!

When deciding whether to seek funding or bootstrap, there’s no one right answer. This post explores key questions around financial readiness, motivations, and personal strengths to help you think through a business plan that fits your unique situation and goals. Prepare for bigger decisions with a clear sense of direction.

So you’ve placed a Google ad, what does it tell you? This post breaks down key metrics like clicks, impressions, and customer acquisition cost (CAC), helping you understand your product’s demand, ad performance, and fill in parts of your business model calculator. Learn how to read these digital tea leaves.

In this post, I share my journey of setting up a Google ad to test product demand. From account glitches to finding the best YouTube tutorials, I walk through the steps and pro tips to help you launch your first ad and gather valuable insights.

In this post, I explain how to gauge early product demand before investing in development. Learn how to create a “painted front door” landing page, connect it to a waitlist, and gather early interest to test your idea’s potential - without being a developer.

In this post, I show you how to create a simple business calculator to estimate revenue, costs, and profit—helping you assess if your idea has potential before diving in too deep.

In Step 2, we explore how to validate whether people will pay for your solution. Learn to assess market demand, conduct competitive research, and estimate pricing. These insights will help you narrow down your ideas and focus on those with real revenue potential.

The first key to business success? Solve a real, pressing problem. In this post, I explore why so many startups fail due to poor problem identification and how successful companies thrived. Learn step one of my process for spotting business opportunities by noticing everyday problems.

I left a successful tech career to pursue entrepreneurship. Follow my journey as I share lessons, challenges, and how I’m building a fast-to-revenue software business from the ground up.