Bootstrapping SnapFile taught us a lot—fast. Here’s a transparent look at what we spent, what worked (and didn’t), and what we’d do differently next time, including a breakdown of costs, lessons learned, and smarter strategies for next time.

Two people, a business, and a whole lot of AI. SnapFile was our crash course in building fast with today’s tools. Here’s what worked, what didn’t, and how AI turned two mid-career moonlighters into a full-stack product team.

We launched Google Ads to reach small business owners—and quickly learned how not to do it. Here’s what went wrong, what we fixed, and what every small team should know before spending a dime on paid traffic.

We built a bootstrapped startup to tackle government compliance—yea government compliance… in 2025 (chaos!). We’re shutting SnapFile down, but sharing everything we’ve learned along the way, from mistakes to misadventures. It’s part one of a multi-part postmortem.

Building a product is hard, but selling it is harder. This post explores the lessons I learned about early market testing, customer acquisition, and marketing missteps—and what I wish I had known before launching my business.