Building a product is hard, but selling it is harder. This post explores the lessons I learned about early market testing, customer acquisition, and marketing missteps—and what I wish I had known before launching my business.

After receiving a spam email about a BOI report (apparently not spam), I discovered a report that nearly all businesses in the US have to do this by the end of the year-- and most don't know they need to file. A confusing and cumbersome process? Problem→ business. We decided to build what I wished existed—an intuitive, affordable online solution that helps small business owners file their BOI reports in 10 minutes. It’s SnapFile, and we are now live—file with us, share widely!

SnapFile’s journey highlights the highs and lows of entrepreneurship. Despite careful planning, unforeseen challenges forced us to pause. In this post, we reflect on lessons learned, the experience gained, and what’s next in our journey.

Launching a product can be scary. Like literally what are the steps? The build-test-iterate approach simplifies the process. This post breaks down each phase—dogfood, alpha, and beta testing—including real-world examples and learnings from my business journey, showing how to gather feedback, fix issues, and improve your product in steps.

Before committing to a cofounder, it’s essential to align on critical topics like how you’ll approach funding, economic splits, and division of responsibilities. This post outlines key conversations you should have to increase your odds of a successful partnership. By tackling these discussions early, you’ll avoid at least some friction.